About the exhibition

The exhibition To-Do List by Tadej Janičić at Gallery Novembar develops an artistic practice that operates on a thin boundary between humor, the market, and critique—within a space where the audience simultaneously recognizes, participates, and reflects on its own position.

Starting from a visually appealing and immediately legible language, Janičić constructs works that at first appear accessible and seductive, yet use this accessibility as a precisely engineered mechanism. Humor and irony function as the primary tools of the practice, not as distance, but as a strategy of integrating the viewer into a system in which artist, spectator, and market are already interlinked.

Within this framework, the image is no longer a neutral representation but an active space for producing relations—attention, identification, and value. The works do not step outside the spectacle system; rather, they acknowledge and reproduce it, making its mechanisms visible through subtle shifts and controlled tensions.

A central role is occupied by the figure of the audience and the buyer, who are not external to the work but an integral part of it. Art thus appears as a situation in which understanding, irony, and exchange continuously intertwine, without final resolution or a stable position of the observer.

The exhibition offers no conclusions, but rather precisely structured situations that question the boundaries between critique and participation, distance and belonging, art and the market.

Curator: Mia David